May
31st,
2018
‘That Personal Touch’: Personalising the Brand Experience
The vast disconnect between the consumer and the conglomerate retail brand has come to a head. The impact of globalisation on the retail industry has left customers yearning for experiences that feel unique and personalised. To walk into a Zara store anywhere in the world and see exactly the same stock, the same layout, the same design feels utterly uninspiring. The one-size-fits-all approach in r...
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May
28th,
2018
From Data to Action: How Big Data is Redefining Retail Strategy
Big data is one of the hottest buzzwords of the moment, not merely in the retail world. Innovative technologies and IoT has opened new possibilities for gathering and interpreting customer data in retail. According to McKinsey, implementation of big data analytics could improve retailers operating margins by 60%. In the age of the e-commerce boom, it would be a mistake to assume that only online r...
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May
22nd,
2018
A Creativity Crisis and the Luxury Fashion Landscape
Well-established luxury fashion houses with rich histories and a fixed calendar for Haute couture production have been wholly disrupted by today’s fast fashion world. Traditionally, high fashion centred on an exclusivity that capitalised on painstaking craftsmanship and a sense of heritage. This concept of history and the design process is almost antithetical to the innovation, efficiency and imme...
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May
15th,
2018
6 Surprising Ways to Increase Sales in Retail
One of the biggest challenges for brick and mortar retailers is translating footfall into sales. It’s a familiar scene for many businesses: the store is heaving with people, staff are busy assisting customers but the sales data from the day is truly disappointing. Getting visitors into the store is only the first hurdle for retailers, getting them to convert in-store and purchase goods is the next...
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May
10th,
2018
Want a Magical Customer Experience? Start with the Staff
As we’ve discussed time and time again, the customer is king. It’s a mantra the retail world has always sworn by. Yet, a new strategy is emerging amongst forward-thinking retail players - one that puts the staff at the centre of the business. Against a backdrop of increasing online sales, the unique experience of shopping in-store is being recognised by businesses as they push to go further in del...
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May
09th,
2018
Top 3 Visual Merchandising Trends in Retail
We’re focusing on visual merchandising strategies that can help your stock fly off the shelves. When it comes to visual merchandising, it’s a key component of a retail store that can make or break the in-store experience. We’ve written before about the importance of the customer experience in differentiating you from your competitors. Your visual merchandising strategy can articulate your brand va...
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May
04th,
2018
Retail Design Expo
We headed down to the 2018 Retail Design Expo to find out more about the latest trends in retail and engage in the conversation. The Retail Design Expo is Europe’s leading annual event for innovation and inspiration in retail. New approaches to customer engagement, retail strategy, the latest in new thinking, inspirational talks and innovative suppliers are all under one roof.
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May
02nd,
2018
Retail Systems Award Nominations
We’re thrilled to announce that Brisqq has been nominated for ‘Most Disruptive Retail Technology’ and ‘Delivery Initiative of the Year’ at the Retail Systems Awards 2018. Now in their 13th successful year, Retail Systems Awards recognise technology excellence and innovation within the retail sector. Winning entries come from retailers and technology suppliers who are leading the way in areas such ...
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May
01st,
2018
Smart Cities Need Smart Urban Logistics
From smart-marts to eco-taxis, London has always been at the frontline of the future. Its commitment to trialling cutting-edge technologies to adapt to the needs of its residents has kept it at number 3 in the smart city league tables. Smart cities have been an increasing focus for technological innovation in recent years. Currently, 55% of the world’s population lives in urban areas, this figure ...
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April
26th,
2018
From Discovery to Delivery: Gain Full Control of Your Supply Chain
In recent years, the Direct-to-Consumer (DTC) strategy has exploded in popularity within retail. Nike surprised many when they revealed ground-breaking plans to drive their DTC sales by 250% and reach $16 trillion by 2020. This may initially seem like a staggering amount of growth for a retail manufacturer but DTC is a sales channel which is set to expand exponentially in the coming years. It cons...
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April
24th,
2018
London Coffee Festival 2018
London Coffee Festival brought over 30,000 coffee aficionados down to the Old Truman Brewery to sample the caffeinated delights on offer at the festival’s seventh instalment. The festival showcased the latest trends in the industry, exciting workshops on the science of the brew and even battling baristas fighting for the £5,000 prize for the latte art champion.
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April
19th,
2018
The Multi-drop Feature is Here
Your Logistic Prayers Have Been Answered We are excited to announce the launch of the multi-drop feature on the Brisqq platform. Multi-drop allows you to schedule deliveries using one pick-up location and multiple drop-off locations. Our seamless scheduling process optimises the route using the drop-off addresses provided, no matter what order you input them in. This ensures your deliveries get to...
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April
18th,
2018
10 Shocking Customer Service Statistics You Need to Know
Customer service is the backbone of success in retail. With technology improving the way that retailers can serve their customers needs, the demand for improved customer service is only set to grow. The importance of the omnichannel customer experience will be amplified by the need for near-perfect execution, particularly when 89% of businesses are soon expected to compete mainly on customer exper...
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April
16th,
2018
Fight to Delight: Why Customer Service is Essential for Customer Retention
The customer is always right, or so we’ve been told. It’s been the number one rule for consumer-facing businesses for over a half a century. Deceitful or difficult customers can sometimes make this approach all the more challenging. Yet, the significance of offering outstanding customer service cannot be overstated. The concept is tried and tested when it comes to customer retention. In the compet...
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April
11th,
2018
The Daily Grind: Everything You Never Knew About Coffee Logistics
After oil, coffee is one of the most traded commodities on the planet. Everyday, all over the world, people wake up and begin their day with a cup of coffee. It’s a morning ritual that has become an integral part of our culture. As a nation, Britons drink over two billion cups of coffee each year. The dark brew is even ubiquitous across our cities. There’s a coffee shop at every corner, a coffee m...
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April
09th,
2018
The Evolution of the Consumer: Omnichannel vs. Multichannel Retail Strategies
Multichannel strategies were once the sole focus of retailers. It was understood that different consumers purchased through multiple sales avenues. As sales were seen to come through numerous channels, the retailers structured their businesses accordingly; hiring door-to-door salespeople, pushing out catalogues and making sure there were enough customer assistants on the floor. It was an approach ...
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April
04th,
2018
5 Inspiring Examples of Omnichannel Retail Experience
The way we shop has changed forever; this is common knowledge. We shop online at home, on our phones on the train home, we pop in-store during our lunch hour and we research purchasing options thoroughly on multiple platforms before we ever commit to an item. In light of these changes in consumer habits, it was only natural that retailers would begin adjusting their strategy to engage with custome...
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March
29th,
2018
Is Influencer Marketing the Ultimate PR Tool?
Celebrity and media endorsements used to be the backbone of successful PR campaigns. Brands would compete and pay outlandish fees just to place a celebrity in front of a product on a TV commercial. It was an expensive strategy which rarely produced the right results. In the last five years, PR strategies have completely transformed with the rise of the YouTube star and the Instagram personality. C...
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March
29th,
2018
5 Reasons Why Your Local Business Should Offer Delivery
If your local business sells a physical product, it must offer delivery. Offering excellent delivery options is one of the smartest investments your company can do. And with so many delivery startups and tech solutions on the market, it can be an effortless investment, too.
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