The Brisqq Blog

May 31st, 2018

‘That Personal Touch’: Personalising the Brand Experience

The vast disconnect between the consumer and the conglomerate retail brand has come to a head. The impact of globalisation on the retail industry has left customers yearning for experiences that feel unique and personalised. To walk into a Zara store anywhere in the world and see exactly the same stock, the same layout, the same design feels utterly uninspiring. The one-size-fits-all approach in r...
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May 28th, 2018

From Data to Action: How Big Data is Redefining Retail Strategy

Big data is one of the hottest buzzwords of the moment, not merely in the retail world. Innovative technologies and IoT has opened new possibilities for gathering and interpreting customer data in retail. According to McKinsey, implementation of big data analytics could improve retailers operating margins by 60%. In the age of the e-commerce boom, it would be a mistake to assume that only online r...
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May 22nd, 2018

A Creativity Crisis and the Luxury Fashion Landscape

Well-established luxury fashion houses with rich histories and a fixed calendar for Haute couture production have been wholly disrupted by today’s fast fashion world. Traditionally, high fashion centred on an exclusivity that capitalised on painstaking craftsmanship and a sense of heritage. This concept of history and the design process is almost antithetical to the innovation, efficiency and imme...
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May 15th, 2018

6 Surprising Ways to Increase Sales in Retail

One of the biggest challenges for brick and mortar retailers is translating footfall into sales. It’s a familiar scene for many businesses: the store is heaving with people, staff are busy assisting customers but the sales data from the day is truly disappointing. Getting visitors into the store is only the first hurdle for retailers, getting them to convert in-store and purchase goods is the next...
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May 10th, 2018

Want a Magical Customer Experience? Start with the Staff

As we’ve discussed time and time again, the customer is king. It’s a mantra the retail world has always sworn by. Yet, a new strategy is emerging amongst forward-thinking retail players - one that puts the staff at the centre of the business. Against a backdrop of increasing online sales, the unique experience of shopping in-store is being recognised by businesses as they push to go further in del...
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May 09th, 2018

Top 3 Visual Merchandising Trends in Retail

We’re focusing on visual merchandising strategies that can help your stock fly off the shelves. When it comes to visual merchandising, it’s a key component of a retail store that can make or break the in-store experience. We’ve written before about the importance of the customer experience in differentiating you from your competitors. Your visual merchandising strategy can articulate your brand va...
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May 04th, 2018

Retail Design Expo

We headed down to the 2018 Retail Design Expo to find out more about the latest trends in retail and engage in the conversation. The Retail Design Expo is Europe’s leading annual event for innovation and inspiration in retail. New approaches to customer engagement, retail strategy, the latest in new thinking, inspirational talks and innovative suppliers are all under one roof.
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May 02nd, 2018

Retail Systems Award Nominations

We’re thrilled to announce that Brisqq has been nominated for ‘Most Disruptive Retail Technology’ and ‘Delivery Initiative of the Year’ at the Retail Systems Awards 2018. Now in their 13th successful year, Retail Systems Awards recognise technology excellence and innovation within the retail sector. Winning entries come from retailers and technology suppliers who are leading the way in areas such ...
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May 01st, 2018

Smart Cities Need Smart Urban Logistics

From smart-marts to eco-taxis, London has always been at the frontline of the future. Its commitment to trialling cutting-edge technologies to adapt to the needs of its residents has kept it at number 3 in the smart city league tables. Smart cities have been an increasing focus for technological innovation in recent years. Currently, 55% of the world’s population lives in urban areas, this figure ...
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April 26th, 2018

From Discovery to Delivery: Gain Full Control of Your Supply Chain

In recent years, the Direct-to-Consumer (DTC) strategy has exploded in popularity within retail. Nike surprised many when they revealed ground-breaking plans to drive their DTC sales by 250% and reach $16 trillion by 2020. This may initially seem like a staggering amount of growth for a retail manufacturer but DTC is a sales channel which is set to expand exponentially in the coming years. It cons...
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April 24th, 2018

London Coffee Festival 2018

London Coffee Festival brought over 30,000 coffee aficionados down to the Old Truman Brewery to sample the caffeinated delights on offer at the festival’s seventh instalment. The festival showcased the latest trends in the industry, exciting workshops on the science of the brew and even battling baristas fighting for the £5,000 prize for the latte art champion.
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April 19th, 2018

The Multi-drop Feature is Here

  Your Logistic Prayers Have Been Answered We are excited to announce the launch of the multi-drop feature on the Brisqq platform. Multi-drop allows you to schedule deliveries using one pick-up location and multiple drop-off locations. Our seamless scheduling process optimises the route using the drop-off addresses provided, no matter what order you input them in. This ensures your deliveries get ...
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April 18th, 2018

10 Shocking Customer Service Statistics You Need to Know

Customer service is the backbone of success in retail. With technology improving the way that retailers can serve their customers needs, the demand for improved customer service is only set to grow. The importance of the omnichannel customer experience will be amplified by the need for near-perfect execution, particularly when 89% of businesses are soon expected to compete mainly on customer exper...
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April 16th, 2018

Fight to Delight: Why Customer Service is Essential for Customer Retention

The customer is always right, or so we’ve been told. It’s been the number one rule for consumer-facing businesses for over a half a century. Deceitful or difficult customers can sometimes make this approach all the more challenging. Yet, the significance of offering outstanding customer service cannot be overstated. The concept is tried and tested when it comes to customer retention. In the compet...
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April 11th, 2018

The Daily Grind: Everything You Never Knew About Coffee Logistics

After oil, coffee is one of the most traded commodities on the planet. Everyday, all over the world, people wake up and begin their day with a cup of coffee. It’s a morning ritual that has become an integral part of our culture. As a nation, Britons drink over two billion cups of coffee each year. The dark brew is even ubiquitous across our cities. There’s a coffee shop at every corner, a coffee m...
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April 09th, 2018

The Evolution of the Consumer: Omnichannel vs. Multichannel Retail Strategies

Multichannel strategies were once the sole focus of retailers. It was understood that different consumers purchased through multiple sales avenues. As sales were seen to come through numerous channels, the retailers structured their businesses accordingly; hiring door-to-door salespeople, pushing out catalogues and making sure there were enough customer assistants on the floor. It was an approach ...
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April 04th, 2018

5 Inspiring Examples of Omnichannel Retail Experience

The way we shop has changed forever; this is common knowledge. We shop online at home, on our phones on the train home, we pop in-store during our lunch hour and we research purchasing options thoroughly on multiple platforms before we ever commit to an item. In light of these changes in consumer habits, it was only natural that retailers would begin adjusting their strategy to engage with custome...
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March 29th, 2018

Is Influencer Marketing the Ultimate PR Tool?

Celebrity and media endorsements used to be the backbone of successful PR campaigns. Brands would compete and pay outlandish fees just to place a celebrity in front of a product on a TV commercial. It was an expensive strategy which rarely produced the right results. In the last five years, PR strategies have completely transformed with the rise of the YouTube star and the Instagram personality. C...
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March 29th, 2018

5 Reasons Why Your Local Business Should Offer Delivery

If your local business sells a physical product, it must offer delivery. Offering excellent delivery options is one of the smartest investments your company can do. And with so many delivery startups and tech solutions on the market, it can be an effortless investment, too.
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March 29th, 2018

How Retailers Can Craft the Ultimate Personalised Shopping Experience in their Retail Stores

Have you ever entered a shop and instantly felt at home? Like you were meant to be there, and everything around you was a perfect fit? A guilty pleasure?
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