The Brisqq Blog


May 31st, 2018

‘That Personal Touch’: Personalising the Brand Experience

The vast disconnect between the consumer and the conglomerate retail brand has come to a head. The impact of globalisation on the retail industry has left customers yearning for experiences that feel unique and personalised. To walk into a Zara store anywhere in the world and see exactly the same stock, the same layout, the same design feels utterly uninspiring. The one-size-fits-all approach in r...
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May 15th, 2018

6 Surprising Ways to Increase Sales in Retail

One of the biggest challenges for brick and mortar retailers is translating footfall into sales. It’s a familiar scene for many businesses: the store is heaving with people, staff are busy assisting customers but the sales data from the day is truly disappointing. Getting visitors into the store is only the first hurdle for retailers, getting them to convert in-store and purchase goods is the next...
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May 10th, 2018

Want a Magical Customer Experience? Start with the Staff

As we’ve discussed time and time again, the customer is king. It’s a mantra the retail world has always sworn by. Yet, a new strategy is emerging amongst forward-thinking retail players - one that puts the staff at the centre of the business. Against a backdrop of increasing online sales, the unique experience of shopping in-store is being recognised by businesses as they push to go further in del...
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May 09th, 2018

Top 3 Visual Merchandising Trends in Retail

We’re focusing on visual merchandising strategies that can help your stock fly off the shelves. When it comes to visual merchandising, it’s a key component of a retail store that can make or break the in-store experience. We’ve written before about the importance of the customer experience in differentiating you from your competitors. Your visual merchandising strategy can articulate your brand va...
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March 29th, 2018

How You Can Improve Customer Experience Through Value-Added Service

Low prices are no longer enough to attract customers, so it’s imperative that retailers think outside the box. Business owners are diving deep into what their customers want, and they’re using these insights to offer memorable customer experiences.
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March 29th, 2018

Five poor customer delivery experiences (and how they can be avoided)

The customer experience isn’t something that retailers are always able to control. In an age where shoppers are spending more and more on delivery and their expectation for convenience keeps rising higher, many retailers have no choice but to rely on third party delivery providers to ensure that the customer’s expectations are met.
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March 26th, 2018

Choosing The Right Delivery Service For Your Business

 Handling delivery demands during peak periods is a challenge every growing business must overcome. Businesses who handle their own deliveries with company vans will sometimes encounter busy weeks when they require more manpower than they possess.
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March 26th, 2018

Why 2018 is the Year of the Independent Retailer

Three Unique Opportunities They Can Leverage to Flourish The past decade has seen the rapid rise of the retail giant and the slow descent of the traditional retailer. The retail landscape has been transformed to such a degree, as to be unrecognisable. From this chaos, however, opportunities for the small, independent retailers are emerging.
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March 26th, 2018

Reduce basket abandonment, in store and online, by giving your customers choice

Retail Conversions in Today's Marketplace  In the past, retailers had always seen delivery as something boring that ‘had’ to happen after the real work (i.e. the transaction) had occurred. Delivery from store was something pretty much unheard of and was handled, in niche cases, by a shop assistant physically delivering items to high value customers. Delivery from online channels has existed for ma...
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March 26th, 2018

Technology and bricks and mortar: How marrying the two can lead to an increase in sales

Although online sales are growing at a rate of 19.5 percent year-on-year, the majority of retail purchases still occur in bricks and mortar stores.
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