The Brisqq Blog

Big data is one of the hottest buzzwords of the moment, not merely in the retail world. Innovative technologies and IoT has opened new possibilities for gathering and interpreting customer data in retail. According to McKinsey, implementation of big data analytics could improve retailers operating margins by 60%. In the age of the e-commerce boom, it would be a mistake to assume that only online r...

We’re focusing on visual merchandising strategies that can help your stock fly off the shelves. When it comes to visual merchandising, it’s a key component of a retail store that can make or break the in-store experience. We’ve written before about the importance of the customer experience in differentiating you from your competitors. Your visual merchandising strategy can articulate your brand va...

London Coffee Festival brought over 30,000 coffee aficionados down to the Old Truman Brewery to sample the caffeinated delights on offer at the festival’s seventh instalment. The festival showcased the latest trends in the industry, exciting workshops on the science of the brew and even battling baristas fighting for the £5,000 prize for the latte art champion.

Customer service is the backbone of success in retail. With technology improving the way that retailers can serve their customers needs, the demand for improved customer service is only set to grow. The importance of the omnichannel customer experience will be amplified by the need for near-perfect execution, particularly when 89% of businesses are soon expected to compete mainly on customer exper...

The way we shop has changed forever; this is common knowledge. We shop online at home, on our phones on the train home, we pop in-store during our lunch hour and we research purchasing options thoroughly on multiple platforms before we ever commit to an item. In light of these changes in consumer habits, it was only natural that retailers would begin adjusting their strategy to engage with custome...

In 2013, UPS and FedEx made a tempting promise to American consumers: Save your gift shopping until the last minute because we’ll deliver your gifts by Christmas Day. That promise was quickly broken. Countless shoppers woke up on Christmas morning to find there wasn’t so much as a piece of brown paper waiting on their doorstep. Angry consumers took to social media to complain while UPS and FedEx s...

The customer experience isn’t something that retailers are always able to control. In an age where shoppers are spending more and more on delivery and their expectation for convenience keeps rising higher, many retailers have no choice but to rely on third party delivery providers to ensure that the customer’s expectations are met.

The Change in the Retail Landscape This past decade retail has undergone a transformational change. Mobile technology and the Internet, as both a tool and a channel, have completely disrupted the retail industry. At the same time, populations have been concentrating in cities, driving growth and creating both challenges and opportunities as cities design urban logistics ecosystems that revolve aro...