The Brisqq Blog

The vast disconnect between the consumer and the conglomerate retail brand has come to a head. The impact of globalisation on the retail industry has left customers yearning for experiences that feel unique and personalised. To walk into a Zara store anywhere in the world and see exactly the same stock, the same layout, the same design feels utterly uninspiring. The one-size-fits-all approach in r...

Well-established luxury fashion houses with rich histories and a fixed calendar for Haute couture production have been wholly disrupted by today’s fast fashion world. Traditionally, high fashion centred on an exclusivity that capitalised on painstaking craftsmanship and a sense of heritage. This concept of history and the design process is almost antithetical to the innovation, efficiency and imme...