Kirsty Rankin
Recent Posts
May
15th,
2018
6 Surprising Ways to Increase Sales in Retail
One of the biggest challenges for brick and mortar retailers is translating footfall into sales. It’s a familiar scene for many businesses: the store is heaving with people, staff are busy assisting customers but the sales data from the day is truly disappointing. Getting visitors into the store is only the first hurdle for retailers, getting them to convert in-store and purchase goods is the next...
Read More
May
04th,
2018
Retail Design Expo
We headed down to the 2018 Retail Design Expo to find out more about the latest trends in retail and engage in the conversation. The Retail Design Expo is Europe’s leading annual event for innovation and inspiration in retail. New approaches to customer engagement, retail strategy, the latest in new thinking, inspirational talks and innovative suppliers are all under one roof.
Read More
April
19th,
2018
The Multi-drop Feature is Here
Your Logistic Prayers Have Been Answered We are excited to announce the launch of the multi-drop feature on the Brisqq platform. Multi-drop allows you to schedule deliveries using one pick-up location and multiple drop-off locations. Our seamless scheduling process optimises the route using the drop-off addresses provided, no matter what order you input them in. This ensures your deliveries get to...
Read More
April
11th,
2018
The Daily Grind: Everything You Never Knew About Coffee Logistics
After oil, coffee is one of the most traded commodities on the planet. Everyday, all over the world, people wake up and begin their day with a cup of coffee. It’s a morning ritual that has become an integral part of our culture. As a nation, Britons drink over two billion cups of coffee each year. The dark brew is even ubiquitous across our cities. There’s a coffee shop at every corner, a coffee m...
Read More
April
09th,
2018
The Evolution of the Consumer: Omnichannel vs. Multichannel Retail Strategies
Multichannel strategies were once the sole focus of retailers. It was understood that different consumers purchased through multiple sales avenues. As sales were seen to come through numerous channels, the retailers structured their businesses accordingly; hiring door-to-door salespeople, pushing out catalogues and making sure there were enough customer assistants on the floor. It was an approach ...
Read More
March
29th,
2018
Is Influencer Marketing the Ultimate PR Tool?
Celebrity and media endorsements used to be the backbone of successful PR campaigns. Brands would compete and pay outlandish fees just to place a celebrity in front of a product on a TV commercial. It was an expensive strategy which rarely produced the right results. In the last five years, PR strategies have completely transformed with the rise of the YouTube star and the Instagram personality. C...
Read More
March
29th,
2018
5 Reasons Why Your Local Business Should Offer Delivery
If your local business sells a physical product, it must offer delivery. Offering excellent delivery options is one of the smartest investments your company can do. And with so many delivery startups and tech solutions on the market, it can be an effortless investment, too.
Read More
March
26th,
2018
Blockchain in Supply Chain Management - The Next Big Thing?
Blockchain has an endless list of possible applications, and is quickly emerging as one of the major innovations in the digital technology industry. Supply chain management experts are already looking at practical applications for blockchain. Given that UK online sales alone are expected to grow by up to £77bn every year until 2021, they can see blockchain is poised to completely disrupt the logis...
Read More
March
26th,
2018
How small businesses can get ahead with crowdsourced logistics-as-a-service
Courier services are essential to businesses of all sizes. Until recently the process of shipping a package to shoppers, documents to other businesses or other branches of the same organisation has been widely viewed as somewhat effective, but also costly. Traditional courier services were the only way for small businesses without the internal infrastructure needed to ship or transport items. On t...
Read More