The Brisqq Blog

The customer is always right, or so we’ve been told. It’s been the number one rule for consumer-facing businesses for over a half a century. Deceitful or difficult customers can sometimes make this approach all the more challenging. Yet, the significance of offering outstanding customer service cannot be overstated. The concept is tried and tested when it comes to customer retention. In the compet...

Consumers love shopping online, but they haven’t completely abandoned brick-and-mortar stores. In fact, they’ve incorporated in-store experiences into their overall shopping experience. Fifty-six percent of respondents in one study reported that they look at a product at a store before buying it online later.

Although online sales are growing at a rate of 19.5 percent year-on-year, the majority of retail purchases still occur in bricks and mortar stores.

Over the last decade retailers have been working hard to achieve omni-channel excellence, yet many are still losing sales painfully close to the checkout. On average, 68 percent of online shopping carts are abandoned at an estimated value of £3.7 trillion globally, according to research from Baymard Institute.